EDITORS LETTER
LE BOOK presents
JAMIE WACHTEL
CONNECTIONS
Some amazing things have happened at TREATS! between issue two and the issue you now hold in your hands. In the fall,
we went to New York City to accept the Minonline & Mr. Magazine award for Hottest Launches of 2011. Not only were we
flattered and excited—it’s the first time a magazine with nudity has been honored with the award—because out of over 850
launches TREATS! was recognized, but we met a lot of talented people there who were already big fans of the magazine.
During our trip to New York, we also discovered that dozens of newsstands had sold out completely and were clamoring for
more issues. “Send a hundred more,” most of them quipped.
NEW YORK
WED 6TH/THUR 7TH JUNE 2012
From 11:30AM to 8:30PM — 82 Mercer Street, SOHO, NY
Shortly after we returned, we caught an item on Style.com that made the award a bit sweeter: The amazing photographers,
Inez van Lamsweerde and Vinoodh Matadin had plucked issue two cover girl, LouLou, who was shot by David Bellemere,
to be their new muse. “We saw LouLou on the cover of TREATS! magazine and flew her over from Paris to New York to
meet us,” the duo, who photographed her for the upcoming Sports Issue of V Magazine, told Style.com. “Her face resembles
a young Penélope Cruz and her body is like that of Kate Moss. Our work is so much about the girl in the clothes and she
provides us with so many new inspirations.” Then the famed luxury brand, Bulgari, chose her for their next big campaign.
Great stuff—but what makes it even more special is that Lou Lou’s shoot for TREATS! was her first shoot...ever! Yes, David
Bellemere has helped launch the next supermodel it looks like. C